Roger's Five Factor Analysis

Question 1: Rogers five factors foresee the diffusion approach pattern and speed of innovation. As staying innovative is a key triumph factor for any business, understanding the diffusion of innovation would assistant managers to better foresee and manage that diffusion. As it has been stated in the paper, good innovation rarely sells by itself. Therefore, understanding how customers pester the innovation will greatly help the managers to succeed in new products design and launch. The five factors can help managers to predict the likely rate of diffusion of a new product, purloin products that are likely to be adopted. They also help managers to slim down down their grocery storeing efforts and leverage on the factors that the innovation does sound and subordinate those the innovation does poorly. Question 2: Having considered Rogers five factors, we could relieve the mixed bag of adoption rate of consumer digital television camera before and aft(prenominal) early 2000s. Relative advantage: The dominant players in the market were film cameras before early 2000s. The digital cameras didnt adduce an affordable price then. The retail price was faraway in a higher place the film camera. Also, referable to technical limitation, digital cameras couldnt suggest high tonus prints before early 2000s.

Compared with film cameras, digital cameras were expensive to afford, and minorer-ranking quality in photos. The return on investment is low for consumers. Therefore, digital camera didnt vortex a pass on relative advantage that replaces the film camera. Compatibility: In todays light, the digital camera is very congruous with our values and some(prenominal) other electronic consumer ! products. However, back in to a great extent than 20 years ago, the idea of producing photos digitally may not be well accepted, and neither for other electronic products in general. Moreover, the digital camera may require realize from other electronic devices such as computer, which may not be populated by majority of people then. Also, computers faculty be expensive and low performance at that time,...If you deprivation to prolong a full essay, order it on our website: OrderEssay.net

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